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01 March 2012
Nominations for Marketing Academy 2012 Scholarships

Do you know a potential Marketing Legend?
Unlock Their True Marketing Genius with a Marketing Academy Scholarship
... The Future of Marketing Leadership is in Your Hands!
Marketing Hall of Legends (UK), the non-profit organisation responsible for The Marketing Academy are delighted to announce the Nomination Portal for their unique Scholarship Programme is now open.
Designed to create the next generation of industry leaders, The Marketing Academy Scholarship enables high potential marketers to receive world class mentoring, development and input from leading individuals and companies from across the marketing, advertising and communication sectors.
No in its 3rd year the aim of this annual Scholarship is to safeguard the marketing leadership of the future and ensure the UK maintains its position as one of the world’s greatest and most expert marketing communities. The Marketing Academy identifies, nurtures, and develops exceptional British talent in the field of Marketing, Advertising and Communications by gifting a minimum of 25 free ‘Scholarships’ each year to the industry’s fastest rising stars. We rely on today’s business leaders to spot individuals with outstanding potential and nominate them for this exceptional opportunity.
Chris Dodson, 2011 Scholar and currently on the programme, explains, “The Marketing Academy is like a condensed MBA. You'll lunch with CEOs, have breakfast with agency heads and spend days at a time with the top leaders in the UK. More than just developing your marketing ability, the Academy is about developing you as a leader and preparing you for life at the top table.”
The 2012 Scholarship is supported by 80 high profile ‘mentors’, 30 coaches and 36 world class organisations who voluntarily provide their time, resources and knowledge to assist in developing these stars to become the next generation of business leaders through a process of mentoring, coaching, networking and personalised learning.
Bryn Snelson, 2011 Scholar, said, “You only need to look at the names of the mentors and board members involved in the Marketing Academy to see that this is a programme like no other in the industry. A genuinely “step changing” programme and a unique programme of learning. And critically, because it’s free, it’s open to all – the only thing you need to bring is ability. A programme that has a big role to play in the Marketing industry for many years to come.”
Each Scholar will have access to up to 12 mentors across the year, will meet with CEO’s for intimate Lunch & Learns and will also work with a dedicated coach who will support them throughout the entire year. Three Boot Camps, packed with inspirational speakers are held during the year to provide consolidated learning experiences. The Scholars will also receive bespoke marketing and leadership learning from industry leading companies including Google, Albion, PHD, Fallon, JKR and Brand Learning, The Living Leader, and Velti . As part of the Donate28 initiative each Scholar will also donate time to work with a charity or nor for profit organisation thus ensuring the Academy benefits the wider community.
Sherilyn Shackell, Chairman of Marketing Hall of Legends (UK) and Founder of The Marketing Academy said, “The calibre of talent we have nurtured through the Scholarship has been inspirational. Our scholars bring their enthusiasm, ambition and natural talent and we equip them with the knowledge and skills to be the best they can possibly be. It’s hugely rewarding knowing that we are contributing to the development of marketing leaders of the future.
Claire Best, AMV BBDO was promoted to Board Account Director during her Scholarship year. Carrie Osman, Mars was promoted to Portfolio Manager. Neil Costello, Aviva was promoted to head up a new marketing planning function across Aviva UK. In fact, the majority of our ‘alumni’ have enjoyed promotions since their scholarship and delivering huge value back to the organisations who nominated them.”
Candidates can’t apply for a Scholarship unless they have been nominated! So, if you know of some serious marketing talent, nominate them now for this priceless opportunity. The deadline for nominations is 1st March 2012. Following nomination, individuals will be invited to apply for a Scholarship and will need to complete a rigorous 4 stage selection process before being accepted into the Academy for this part time, 12 month programme.
To download a guide to the 2012 Scholarship, to see the selection criteria and to find out how to nominate , go to www.themarketingacademy.org.uk and click ’Nominate Now!” To read about the 2011 Scholarships and the impact it has had on the Scholars you can read their blog here - http://themarketingacademy.wordpress.com/
About The Marketing Academy
The Marketing Academy identifies, nurtures and develops exceptional British talent in the field ofmarketing, media and advertising with free Scholarships awarded every year to the most naturally talented and high potential marketers in the UK.
A forum for marketing experts, business leaders and coaches to inspire, develop and mentor an entire generation of future leaders, The Academy has a team of high profile executives including CEO’s, CMO’s, marketing directors, agency presidents, entrepreneurs, academics and professional coaches providing mentoring, marketing capability facilties, professional coaching, leadership development, and more.
To find out more about The Marketing Academy and its distinguished community, visit http://www.themarketingacademy.org.uk/ .

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