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  • 08 February 2012

  • Become a Rock Star:



  • Ever wondered how it feels to be moments away from stepping onto the stage and performing in front of a roaring crowd? Sony is inviting you to immerse yourself in this electrifying atmosphere.

    You have to hear it to believe it. Join Sony as we take you backstage to experience the rush of being a rock star. In this video, viewers step into the shoes of a headline music act preparing to take the stage at London's O2 Academy Brixton .

    Enjoy a multi-dimensional journey featuring a seamless mix of fast-paced imagery, combining photography and ground breaking three dimensional sound.

    Join the band as they move through their backstage preparations and out onto stage for the performance of a lifetime. Delve into a new sound sensation with Sony and find out how to create soundscapes like never before.

    Grab your headphones and join this exciting audio-visual journey created using 3-Dimensional sound – technically known as binaural – that will make you experience rock stardom.



    Want to know how this was done? Meet the men behind the magic. First up is Nick Ryan, the sound designer who choreographed the soundscape to create this experience and watch as he demonstrates how to record in binaural sound



    Complementing Nick's sound design is photographer Andrew Scriven, who captured the images to lead you on this rock artist's journey in collaboration with the sound design team.



    Grab your headphones and experience a whole new world of sound.

    For more information about how you can start using this amazing technology check out this information pack and see how it is all done.
  • Membership

  • We recommend that you come in for a tour of the facilities before anything else, so please contact us to arrange a viewing.

    To apply for membership your application should be proposed by a member of the club. If you do not know a current member, please contact us to arrange a meeting.
  • Contact us

  • Mon - Fri (7am - 9pm)
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  • One Alfred Place
  • 1 Alfred Place
  • London WC1E 7EB
  • T: +44 (0)20 7000 1999
  • info@onealfredplace.com
    • 10 April 2012

    • Academy Hotel Offers Special Rates

    • The Academy is an elegant 4* boutique hotel only 2 minutes from One Alfred Place. The Academy is a stylish solution for you and your guests who may require centrally located accommodation and we are pleased to be able to offer our members specially discounted rates ......
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    • 17 March 2012

    • One Alfred Place: Social Media & Connecting

    • We at Alfred Place have taken on our social media presence with renewed energy. For regular updates, club news and general commentary please do look us up on Twitter and Facebook. We'd love to see you there!
    • Read more
  • 04 May 2012

  • Alfred's Blog:

    Nissan Juke-R: Desert Nemesis

  • Street racer isn't just the name of some 90's video game that combines the fine arts of go karting and violence,street racers also exists IRL. And Dubai is their capital, where down at the International Marine Club all sorts of insane racing action is going on.

    So buckle-up and watch GT Academy winner Lucas Ordonez taking Nissan's badass Juke-R down there to see if he can pwn some of the most famous supercars on the planet.
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