20 January 2012
"I'll have what she's having"

Longstanding One Alfred P member Mark Earls aka HERDmeister recently published a new book with MIT Press, I'll Have What She's Having - Mapping Social Behaviour (with Professors Alex Bentley & Mike O'Brien).
It shows how much of the modern world can be understood - in particular, how ideas and behaviour spread - with reference to the simple act of copying (as memorably demonstrated by THAT scene in When Harry Met Sally).
If you enjoyed Nudge or Predictably Irrational, this starts where they left off. It's been very well received and reviewed.
Go here to read an excerpt from the book.If you would like to know more we have copies of the books behind Reception that members can borrow/browse - And if you wish to purchase a copy then click here.
Go on, lots of other people have already done so...!?"
Mark Earls AKA HERDmeister
mobile +447813803888
blog http://herd.typepad.com
"Like Malcolm Gladwell on speed" (The Guardian)
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