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  • 20 January 2012

  • "I'll have what she's having"



  • Longstanding One Alfred P member Mark Earls aka HERDmeister recently published a new book with MIT Press, I'll Have What She's Having - Mapping Social Behaviour (with Professors Alex Bentley & Mike O'Brien).

    It shows how much of the modern world can be understood - in particular, how ideas and behaviour spread - with reference to the simple act of copying (as memorably demonstrated by THAT scene in When Harry Met Sally).

    If you enjoyed Nudge or Predictably Irrational, this starts where they left off. It's been very well received and reviewed.

    Go here to read an excerpt from the book.

    If you would like to know more we have copies of the books behind Reception that members can borrow/browse - And if you wish to purchase a copy then click here.

    Go on, lots of other people have already done so...!?"

    Mark Earls AKA HERDmeister
    mobile +447813803888
    blog http://herd.typepad.com

    "Like Malcolm Gladwell on speed" (The Guardian)


  • Membership

  • We recommend that you come in for a tour of the facilities before anything else, so please contact us to arrange a viewing.

    To apply for membership your application should be proposed by a member of the club. If you do not know a current member, please contact us to arrange a meeting.
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  • 1 Alfred Place
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    • 10 April 2012

    • Academy Hotel Offers Special Rates

    • The Academy is an elegant 4* boutique hotel only 2 minutes from One Alfred Place. The Academy is a stylish solution for you and your guests who may require centrally located accommodation and we are pleased to be able to offer our members specially discounted rates ......
    • Read more
    • 17 March 2012

    • One Alfred Place: Social Media & Connecting

    • We at Alfred Place have taken on our social media presence with renewed energy. For regular updates, club news and general commentary please do look us up on Twitter and Facebook. We'd love to see you there!
    • Read more
  • 29 April 2012

  • Alfred's Blog:

    Win 3 gift vouchers in excess of $1000 to spend at Glassworks

  • Gee whizz guys, have we got something to tell you about. Motilo and Glassworks are asking you to saddle up and put together a '50s themed Americana look for a chance to win $640, $400 or $160 gift vouchers to spend at their store.

    The three lucky winners will have a chance to spend the well deserved prize money on the hottest items by Helmut Lang, Cacharel and Thakoon amongst other brands stocked at the ever inspiring Glassworks.
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